Thread 001: A Story Begins in Winter Light

On crafting a world between Barcelona's light, Mallorca's soul, and Toronto's heart...

Issue 001: The Beginning

The winter light in Barcelona hits differently. It streams through tall French doors in ways that make even the most ordinary morning feel like the beginning of a story. I know this because I've dreamed of these mornings for years – the ones where I'll sit in my Eixample apartment, watching shadows dance across century-old hydraulic tiles, feeling the city wake up around me.

For years, I've helped others build magnetic brand worlds. I've guided them in creating spaces that draw people in naturally, that feel like a warm invitation to stay awhile. But lately, there's been a golden thread weaving through my own dreams, tugging me toward something different – a life lived between three worlds.

Starting next February, this dream takes shape: winters spent in Barcelona's artistic streets, springs discovering Mallorca's ancient wisdom, and the rest of the year embracing Toronto's grounding energy. It's a vision that terrifies and excites me in equal measure – which usu…